Abstract
The present paper addresses several aspects discussed in the special issue on the future of qualitative research in psychology. Particularly, it asks whether in light of the overhomogenization of the term "qualitative methods" researchers actually can still assume that they talk about the same thing when using this terminology. In addressing the topic of what constitutes the object of psychological research and what accordingly could be a genuinely psychological qualitative research it acknowledges the need to return to the study of persons' unique experience. In light of the risk of "McDonaldization" in present qualitative research, it argues that we need to return to learning research methods as craft skills. It will then give an outlook on how recent developments in discursive and narrative psychology offer a fruitful avenue for studying unique psychological experience as people manage to 'move on' in a material world and in irreversible time.
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