Abstract

This paper examines the characteristics of Slovenian business culture in a proverbial context using the Yin-Yang (holistic, dynamic, dialectic) approach to analysing cultures. The results show that Slovenian managers are generally risk prone, and apply feminine values in their leadership. The charismatic leadership style dominates. The research makes several contributions to the literature. It is the first practical application of the Fang (2012) dialectic approach in Slovenia. Second, the research builds a bridge between Fang (2012) and Hofstede by systematising proverbs. Third, this study stresses the importance of introducing a more dynamic understanding of leadership styles in a cultural context through paradoxical proverbs.

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