Abstract
The aim of the paper is to introduce or rather (re)present The Witcher as a model-like pop cultural phenomenon illustrating the mechanisms within the framework of which a local hero, the main character of fantasy narratives written by Andrzej Sapkowski, transforms into a global hero. The Witcher — the character as well as the trademark, or rather brand — represents popular culture pars pro toto and emblematically a pop cultural artefact, undergoing a transformation on an axis from short stories to a novel saga, becoming an object of local cinematic and television-based adaptation and also a thematic basis for a successful digital-game series distributed globally, as well as recently a source of a high-budget television series designed for a global television market.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
