Slimming One’s Way to a Better Self? Weight Loss Clubs and Women in Britain, 1967–1990

Abstract

Abstract Following the arrival of Weight Watchers UK in 1967, slimming clubs expanded rapidly in Britain in the late 1960s and early 1970s. Initially aimed at, and founded by, women, these organizations were complex emotional spaces in which female entrepreneurship and homosociality would unfold. Looking afresh at the relationship between women and commercialized weight loss, this article provides the first detailed study of the rise of the slimming club in mid-to-late-twentieth-century Britain. Slimming clubs proved lucrative business opportunities for some women; moreover, as homosocial spaces intersecting with women’s everyday lives, they had the potential to be emotionally and psychologically empowering. A history of these organizations thus complicates feminist critiques of the slimming industry. This article draws on a variety of historical sources to piece together this forgotten history, including contemporary slimming guides, newspaper ‘before-and-after’ features, and oral history interviews with industry professionals and former slimming club members. Though members recognized that the commercial promise of transformation was shot through with contradictions, simultaneously, slimming clubs sparked enjoyment in being in the female body and provided a space away from domesticity.