Abstract
The idea of thinness as beauty is still the dominant ideology of modern women, and body modification through clothing is one of the main motivations for women’s clothing consumption. Denim, as a primary category of body shaping apparel, has been gaining attention from brands and developers in recent years. This paper investigates an ergonomics-based approach for slim-fit denim garments that combines aesthetic plastic and stereovision into the fashion design. Ninety-seven female subjects with a background in fashion design were studied through data visualization and statistical analysis. Women’s perception of a denim clothing line with anatomy design factors (ADF) was studied. The results reveal that ADF has a positive effect on the visual perception of female consumers and can help subjects to visually optimize their body shape, increase their body satisfaction and purchase intent. This study provides theoretical and data support for the integration of fashion art and sustainable innovation.
Highlights
IntroductionThe average female weight has tended to be rising
Women's quest for a slimmer figure continues to be a global trend
The mainstream cultural expectations for ideal feminine beauty was contrary to the increasing trend of average female weight, and this confliction makes women keep struggling between their perceptions of actual-self and internal ideal-self [1]
Summary
The average female weight has tended to be rising. The mainstream cultural expectations for ideal feminine beauty was contrary to the increasing trend of average female weight, and this confliction makes women keep struggling between their perceptions of actual-self and internal ideal-self [1]. A compelling example was that young females in Hong Kong pay more attention to their diets even though they have had slender body shape [2]. In the prior study about the female body image of Korea and Hong Kong, the perception of "ideal beauty" across different cultures has been entirely consistent at the present days has some cross-cultural consistency to a certain extent [3]. The ideal female image forms a cross-cultural standard due to the uninterrupted impact of Asian culture on western countries [4]
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