Sleep Norms

Abstract

This study documents sleep norms and studies the effect of norm information on anticipated behavioral change. Participants were shown either a small or large gap between others' ideal sleep duration (injunctive norm) and actual sleep patterns (descriptive norm). While we find limited effects of injunctive norm information alone, alignment between perceived behavior and societal expectations led to greater intention for longer sleep and earlier bedtimes. Conversely, a large gap between norms and actual behavior heightened interest in advice for improving sleep. These results suggest that understanding and communicating social norms can be crucial in promoting healthy sleep practices.