Abstract
Abstract This chapter investigates whether the consumption of Fox, MSNBC, and CNN is associated with the formation of conservative or liberal political attitudes. Through analyzing public opinion data collected by the Pew Research Center between 2004 and 2016, the chapter presents a regression analysis that finds little evidence of a liberal polarizing effect for CNN and MSNBC consumption on political attitudes, while finding both selective exposure and polarization to be at work in regard to Fox News consumption. These findings corroborate those of network analysts who have identified a structural asymmetry in political polarization within online media—with right-wing news audiences more insular and their preferred media more ideologically self-reinforcing than their counterparts on the liberal left. The chapter argues that asymmetrical polarization in general, and in conservative news in particular, has measurable effects on political attitude formation among cable television consumers.
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