Abstract
Daniel Svensson’s chapter discusses the landscapes of skiing in postwar Sweden from a heritage and memory perspective. Svensson asks whether certain landscapes of cross-country skiing can be viewed as a cultural heritage, what constitutes these landscapes and how are they portrayed in tourism and marketing today. The history of tourism in Sweden is closely linked to skiing, and from its inception, skiing was one of the activities promoted by the Swedish Tourist Association. Cross-country skiing has also been important for iconic ski resorts, which have built a reputation as genuine landscapes for skiing. Through the analysis of three examples, comprising Hindas and Valadalen, and the ski race Vasaloppet, this chapter analyses how “history” and “landscape” are used to market skiing and to attract ski tourism.
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