Abstract
Chongli, an internationally renowned ski mecca, is famous for hosting the 2022 Winter Olympics. As a booster of local economic development, ski tourism facilitates Chongli in moving away from poverty, and provides a new model for the economic development of other impoverished areas in China. The aim of this research is to analyze the impact of ski tourism in Chongli on local economic development in detail, to clarify the relationship between ski tourism and its related industries, and propose improvement measures, using the methods of the literature review, Delphi and investigation. This paper presents a detailed analysis of indicators which reflect ski tourism and its economic development, and calculates the degree of influence of skiing tourism on local economic development. The results show that, except for transportation, storage and postal services, the local economy of Chongli is positively affected by the income of ski tourism and the number of ski tourists. The influence coefficient of ski tourism has exceeded the average level of social influence. Based on the place of ski tourism in Chongli, some strategies, such as extending the industrial chain and improving product quality to strengthen the economic impact of ski tourism, are proposed.
Highlights
IntroductionPublisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations
From our study, which is concerned with Chongli, a county that has been poor, and seen its economic situation radically transformed by the investments made in the ski tourism sector, under the impetus of national and regional governments, it was found that there was a high degree of positive correlation between ski tourism and the regional economy in Chongli
Except for the transportation, storage and postal industries, all other regional economy indexes have been positively affected by the income of ski tourism and its related industries, and the number of ski tourists
Summary
Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations. The skiing is a professional sport, and a leisure–travel activity that fascinates countless enthusiasts. The huge consumer demand and supply opportunities generated by ski-related services have promoted the development of many local economies. In some countries and regions, skiing and its related industries have become an important booster for local economic development
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