Six principles for the design of better networking events

Abstract

Networking events are seen as an essential activity for the establishment and maintenance of professional connections. Despite their ubiquity and perceived importance, networking events are often ineffective and unenjoyable. Suggestions for the improvement of networking outcomes typically focus on event selection or participant capabilities. In this article, we posit that greater success can be achieved by improving the design of networking events themselves. We adopt a research-through-design (RTD) approach to derive the design features that explain the success of Wok+Wine, a networking event that consistently delivers positive functional and experiential outcomes across a range of cultural and organizational contexts. From a synthesis of these design features, we derive six generalizable design principles that can support managers in the creation of better networking events as well as in the analysis and selection of existing ones.