Situational model of bullying in business communication

Abstract

The subject of the study is speech activity affecting the participants of bullying situations in the context of business communications; linguistic means of implementing business bullying strategies and tactics when creating a negative media image of companies and persons in the context of information attacks; media linguistic characteristics of texts related to bullying phenomena in business communication (structure, vocabulary, style, etc.); extralinguistic factors influencing the manifestation and perception of bullying in the business environment, including socio-cultural, psychological and economic aspects. The object of the study is destructive verbal content with signs of business bullying placed in open communication channels, including its media and linguistic manifestations. Within the framework of this work, the emphasis is placed on the specifics of the media linguistic analysis of business communication texts in the context of bullying, as well as on external factors that can influence this process. Special attention is paid to the structure of subject-object relations in the practice of information aggression directed against business. The methodology has developed under the influence of modern media linguistics, when an activity-procedural, praxeological approach to the analysis of the media text is implemented. The thematic discourse of business bullying is distinguished by the length of time, complex interactions, and multicomponent structure of the linguistic architecture of media communication, so the basic method was the praxeological transdisciplinary and interdisciplinary integration of research methods, procedures and techniques – formed the basis of the work. The relevance of the research is due to the combination of the rapidly changing digital landscape, the social responsibility of business and the need for effective strategies to prevent or respond to bullying cases in business communication. The scientific novelty lies in the identification of linguistic signs of business bullying and the construction of communication models of business bullying. The results obtained can be used both in academic research and in the practical activities of the business community. The author proposes to build communication situational models of bullying in the context of business communication on the basis of subject-object relations, which allow to determine patterns of information aggression, analyze components, specify the role of participants, isolate manipulative practices, build business risk strategies, formulate strategies to combat and overcome the consequences of business bullying.