Situational Analysis of Identification Graphics and Canopies in Tampico Downtown and Pedestrian Effect

R I Lozano-Castro,C E Berumen-Rodríguez,J Gonzalez-Velez,M T Sánchez-Medrano,K Suarez-Dominguez,L A Brandt-García

doi:10.13189/cea.2022.100121

Abstract

Tampico is an important commercial city at Tamaulipas, Mexico, founded in 1810, which has grown to occupy more than 70% of its habitable zone. The old town, for example, has buildings dating from the late nineteenth century to, mid-twentieth century belonging to the time of the Porfiriato (1876-1911) and the oil boom (1911-1938) that were modified in their use with the process of modernization. Currently, this sector is commercially distinguished. Every company that owns a building uses specific iconographic elements for graphics identification to make itself known. The exposed identification graphic is located in a space that can capture the pedestrian viewer's attention until its commercial and competitive identification to acquire the merchandise. In this sense, a study of 10 blocks of neighboring areas in the downtown city was carried out to recognize the current changes in derivatives of distinctive elements and the emerging need to increase the segment assigned in the step pedestrian, even when the inscription or graphic communication in the commercial identification graphics attracts the passing spectator's attention. On the other hand, special care has not been taken to maintain and preserve the architectural character of the historical area, detecting serious pathologies caused in the study due to a short intervention of the facades where the iconographic elements have been arranged.

Highlights

Tampico has national importance, mainly due to its economic impact with the negotiation, for example, of 1,465 million dollars during 2013 [1] and being positioned as a growth zone in the production of hydrocarbons [2]
Similarities and differences were found in graphic productions: dimensionality characteristics, materiality, informative-communicational content, irregular implementation in their placement
The commercial identification graphic is located in the lower part for identifying competition

Summary

Introduction

Mainly due to its economic impact with the negotiation, for example, of 1,465 million dollars during 2013 [1] and being positioned as a growth zone in the production of hydrocarbons [2]. The city has grown over the years [3], with no logical buildings insertion into individual spaces [4]. There is an absence in the depth of analysis on this aspect in the old town of Tampico. In this transition of the urban modernization process, the buildings have been arranged with the accompaniment of cultural-communicational design objects called identification graphics [5]. The frontispiece [6] is considered an independent element enhancing ornamentation, identifying messages, or inscriptions. These inscriptions have been related to writing models that architects used to designate a distinction with name, year, symbol, for example, to distinguish it as an attribute

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