Abstract

While much has been written on the potential of film, photography, and to a lesser extent visual art and hypermedia to communicate ethnographic information, there has been little discussion of the potential for graphic design. Drawing inspiration from the graphic design work of Buffalo Nickel Creative, which was commissioned to accompany an ethnographic text, this article will explore some of the possibilities graphic design offers the field of anthropology. In particular it will consider how social design, branding and collage have the potential to create situated knowledge that challenges existing power dynamics.

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