Abstract
Small states often seek power by exercising authority beyond their borders. Sweden, a prominent protagonist of the global projection of moral values, established itself as a champion of humanitarian internationalism in the post-Second World War period, especially during the Vietnam War. By voicing criticism of the American war effort and putting moral purposes beyond itself, Sweden tried to change American policy. Years of vehement criticism provoked strong reactions in the United States, leading to bilateral diplomatic crises and long-lasting political conflicts. Even though part of a wave of international criticism and based on the power of the better argument and conveyed through open advocacy, Sweden's public diplomacy had little bearing. Its confrontational style was counter-productive; its content badly synchronised with the domestic American debate and lacking originality and centrality; and the criticism generally considered irrelevant. Attention fell on Swedish verbal activism when more conspicuous elements of Swedish Vietnam policy were in focus.
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