Abstract

This study examines the relationship between the characteristics of practice sites for professional service providers and both practitioner satisfaction and practice performance. A mail survey, using responses of 334 dentists in private practice in a western state, found a high level of satisfaction with present practice site. Practitioner satisfaction was significantly correlated (p<.05) to several aesthetic characteristics of the site, as was gross practice income. Our research additionally suggests that practitioners may perceive site characteristics to be important elements of a differentiation strategy. We conclude by offering research propositions and managerial advice on location and site decisions of professional services providers.

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