Abstract
Bali is one of the best tourism areas in Indonesia, as evidenced in 2016 Bali received a number of awards on the TripAdvisor Travelers Choice Award in global and Asian scope. However, the Corona virus outbreak from 2019, caused the tourism sector in Bali to decline, thus a solution is needed to restore the tourism sector in Bali, where one solution is to increase cultural tourism to the maximum, as the main attraction of tourist destinations in Bali. Bali. So the author proposes a tourism recommendation system, which aims to recommend tourist attractions that are suitable for tourists, which in this recommendation system is also recommended cultural tourism destinations that are directly recommended by the community, and there is also a mapping of tourist attractions as part of a tourist recommendation system, mapping of tourist attractions public and cultural attractions. In this tourism recommendation system, using the Naïve Bayes Algorithm to recommend general tourist destinations based on the personal motivation of tourists, which is based on the attributes of age, gender, natural interest, artificial interest, cultural interest of tourists, using 200 training data consisting of 14 classes of tourist attractions. . In addition, this tourist recommendation system is equipped with recommendations for routing tourist attractions using the Cheapest Insertion Heuristic Algorithm, to arrange a list of tourist attractions.
 Keywords: Recommendation System, Naïve Bayes Algorithm, Cheapest Insertion Heuristic Algorithm, Personal Motivation, Place Mapping.
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