SISTEM PELAYANAN NASABAH PRIORITY DITINJAU DARI PERSPEKTIF EKONOMI ISLAM (STUDI DI BANK SYARIAH MANDIRI KANTOR CABANG PEMBANTU BOGOR JALAN BARU)

Abstract

This research is motivated by the existence of Bank Syariah Mandiri, apart from being a meansof accommodating the interests of the Indonesian people, especially for Muslims, it also has oneimportant goal, which is to be able to benefit all levels of society. Bank Syariah Mandiri has oneproduct, namely BSM Priority, where the services provided to BSM Priority customers getprivileges from bank officers or better known as getting excellent service (service excellent). Thisresearch was conducted at Bank Syariah Mandiri KCP Bogor Jalan Baru which is located at Jl.K.H Sholeh Iskandar No. 77 A Bogor (16164). This research took place from October to December2019, the authors are interested in conducting this research to find out: how is the Prioritycustomer service system viewed from an Islamic economic perspective, how the services providedby bank officers to their customers, both Regular customers and Priority customers, and how theviews of Islamic economics on the excellent service provided by Bank officers to Prioritycustomers. To find out the problems in this research, the writer conducted a qualitative research.The data collection method used in this study is to conduct interviews, observation anddocumentation. This data collection method is aimed at bank officers who usually directly servePriority customers. Interviews, observations and documentation were carried out directly onDecember 4, 2019 at the BSM Bogor Jalan Baru office. The analysis used in this research isdescriptive qualitative. The results of the study show that the service Prima is intended for Prioritycustomers, there should be no difference between regular customers and Priority customers.However, when viewed from the basic value of Islamic Priority Banking services, there is noproblem as long as it does not harm other parties and does not deviate from the provisions set byAllah SWT.