Sistem Informasi Customer Relationship Manajemen (CRM) Berbasis Web Pada PT. Patria Cabang Mendalo

Abstract

PT. Patria Mendalo Branch is one of the official Honda motorcycle dealers that sells Honda motorcycles and official Honda spare parts. Where in the current system there are several problems in obtaining new customers, improving customer relationships, and retaining customers. Based on the existing problems PT. Patria Mendalo Branch requires a web-based Customer Relationship Management (CRM) system that can help PT. Patria Mendalo Branch and Customer in establishing good relations. The purpose of this research is to analyze the service relationship between the company and its customers and to design a prototype of a web-based Customer Relationship Management (CRM) system to create a better relationship between the company and its customers through the features on the website. The author performs object-oriented design includes use case diagrams, activity diagrams, class diagrams, display designs, database structure tables. The result of this research is a prototype of a web-based CRM system that can help solve the problems that exist in PT. Patria Mendalo Branch.