Abstract
Purpose: Research objectives: is to analyze the study of the catfish rearing agribusiness system in Margoerejo Village, South Metro District, Metro City. Method: Respondents in this study amounted to 3 people consisting of 1 cultivator, 1 processor and 1 trader. The research method used is a case study. The data collected includes primary data and secondary data. The analysis carried out includes qualitative descriptive analysis, income analysis, added value and marketing. Results: The results showed that the procurement of feed inputs did not meet the criteria for the right price and right quality. Limitations: The business carried out by fish farmers is only limited to rearing catfish from upstream to downstream Contribution: Fish farmers can run a well-integrated catfish cultivation agribusiness system so that business efficiency can be realized
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