Abstract

This article uses a realist theoretical framework to thoroughly investigate the motives, processes, and multifaceted impacts of Chinese automobile brands entering the Russian market. The research findings reveal that the transnational market strategy of Chinese brands is based not only on the pursuit of national interests and economic independence but also on a flexible response to changes in the international political and economic structure. Amid the economic sanctions imposed by Western countries on Russia, a power vacuum has emerged in the Russian automotive market. Chinese automobile brands accurately identified and swiftly seized this opportunity, successfully entering and expanding their market share in Russia. This move has not only increased China’s influence in the global automotive industry but also further strengthened the strategic partnership between China and Russia. From a geopolitical perspective, this economic activity has also bolstered political and economic cooperation between China and Russia to resist the pressure from Western governments. This study enriches the application of realism theory in the field of international political economy and provides new perspectives and insights into understanding the motives and strategic choices of national behavior in a complex and changing international environment. By examining the case of Chinese automobile brands in Russia, this research contributes to the broader discourse on the strategic interactions between major global powers and their implications for the international political and economic order. The analysis highlights the importance of adaptive market strategies in achieving national objectives and underscores the interplay between economic strategies and geopolitical dynamics. The insights from this study are valuable for policymakers, scholars, and practitioners interested in international trade, political economy, and strategic studies, offering lessons for navigating the complexities of global market dynamics and international relations.

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