Abstract
University based undergraduate management education is at a major crossroads in Singapore as a new private management university will be established and admit students beginning in the 21st century, in the year 2000. This university will be a first in more ways than one: it is the first private university, and the first university with a concentration in management in Singapore. This situation provides an excellent opportunity to reflect on the issues facing undergraduate management education, especially since the new university possesses the unique opportunity to do things differently.
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