Abstract
This study examines the demographic and psycho-graphic characteristics of Internet shoppers, the present Internet users’ habits and attitude and the attitude of those who have made actual purchases via Internet before. It also attempts to give an indication of the impact on traditional shopping patterns. The data is obtained by conducting surveys on local consumers. Hypotheses were formulated and tested using statistical techniques like Pearson Correlation, Factor Analysis, Reliability Test, Independent Sample t-Test, Cross Tabulation and Chi-Square. The study found that Internet buyers and non-Internet buyers have some distinctive demographic and psychographic profiles. The findings also suggest that e-commerce does not have a significant impact on traditional shopping patterns due primarily to Singaporeans’ preference for real life shopping.
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