Sinalização turística: a importância da sinalização interpretativa na Floresta da Tijuca - RJ

Abstract

The Tijuca Forest located within the Tijuca National Park in the city of Rio de Janeiro, houses a multitude of attractions and exceptional biodiversity. In this context, tourist signage and especially interpretative signage is a key instrument for the conservation and promotion of the Conservation Unit. This study aims to show an analysis of interpretative signage in the Tijuca Forest highlighting its importance in the field of tourist signage. To this end, an approach was taken on the environmental interpretation and the interpretative signage function of interpretive signs and panels as a form of language attributed to the resources and tourist attractions. The qualitative approach with semi-structured interviews and content analysis was used. Among the information generated is the understanding of the need to elaborate interpretative plates and panels for two different types of public: users and visitors and the general public consisting of visitors and tourists. For the elaboration of the themes it is essential to observe the message that one wishes to convey that can be as simple as water pollution or more complex as water contamination, threat to health and economy. This means that the success of an interpretive signaling plan will only help to interpret the environment if it is developed in a systemic and planned manner. The advantages of these impersonal means, such as boards and panels, are to establish links between conservation units and the public. Signaling can also help to foster the mobilization of volunteering and can assist in fundraising. Updated interpretative signage is a premise for achieving tourism sustainability through a harmonious relationship