Simulation Modeling Of Consumer Behavior Within The Concept Of Smart Consumption

Abstract

The article is devoted to the study of consumer behavior. The developed system allows to prevent food losses at all stages of its life cycle. The system contains software hardware and information components that ensure its operation. The information component is created by generating databases that are related to the software, as well as obtained from consumers, filling out web forms or through a mobile app. The social aspect of the system is taken into account in the region, because without it cannot be considered a full-fledged system. In turn, the decision of the consumer to participate in this system depends on the type of consumer behavior. For a deeper understanding of the social component of the developed system, the author explored the concept of "consumer behavior" and considered the possibility of its adjustment. The paper describes the formation of consumer behavior in terms of psychology and economics.The possibility of correcting consumer behavior to encourage participation in the system of collecting information using social engineering methods is considered. The phases of consumer choice in which it is possible to adjust consumer behavior are described. The author interviewed 1,000 respondents to study their consumer behavior. Based on the data obtained from the survey, the author developed a simulation model that reproduces the process of moving customers in the trading hall of the store. The main points of influence on the consumer in the trading hall are determined with the help of the simulation model. The author has developed and recommended the use of strategies for the correction of consumer behavior within the developed concept of smart packaging.