Abstract
The article considers the influence of various types of advertising and identifies those that have the greatest impact on sales of services of different organizations. The model is built with consideration of the following types of advertising: event advertising, advertising on social networks, television and outdoor advertising. Also taken into account communication that has the greatest influence on the increase in the purchase of services. The constructed model is aimed at modelling the acquisition of service once and does not consider modelling repeat purchases. Based on the constructed graphs, changes in the number of existing and potential customers and the effect on the flow of customers from various types of advertising are analyzed. From this, conclusions were drawn about which particular type of advertising has the greatest impact, and which is the least and how communication affects the acquisition of services.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
