Simulador de vuelo ejecutivo como medio de aprendizaje en la planeación de recursos de nuevas empresas bajo el enfoque del marcador balanceado

Abstract

A deficient strategic planning in new companies has produced that entrepreneurs initial decisions haven’t been the appropriate and, in the long term, consequences will be reflected in the failure of many new companies. The objective of this article is to propose an executive flight simulator that will help to identify and evaluate different strategies for the development of resources of a new manufacturing company, based on the four perspectives of the balanced scorecard that will help the user to become sensitive in the impact that this will have in the performance measures. The simulator is designed under the System Dynamics view for educational purposes in MBAs, entrepreneurship or executive development programs.