Abstract
The innovative value chain is the organic unity of the concept of innovation and the value chain. It emphasizes that all units of the value chain coordinate to increase in value and optimize the system so as to realize the w ho le innovative benefits. Based on the theory of technological innovation, this paper analyzes the traditional product development process and sums up its drawbacks; then constructs the model of enterprises’ innovative value chain and puts forward that what the enterprise's innovative value chain emphasizes is taking the knowledge flows as the intrinsic power class, taking the service flow as the foundation, taking the value increment as the goal, taking the customer demand as the guidance and application through the innovation analysis of enterprise service activity flow.
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