Abstract
Differently from the canonical seesaw mechanism, which is grounded in grand unified theories, the inverse seesaw mechanism lacks a special framework that realizes it naturally. In this work we advocate that the 3-3-1 model with right-handed neutrinos has such an appropriate framework to accommodate the inverse seesaw mechanism. We also provide an explanation for the smallness of the $\mu$ parameter and estimate the branching ratio for the rare lepton flavor violation process $\mu \rightarrow e\gamma$.
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