Abstract
The tourism images Shambha-La and Shangri-La, created respectively by Gannan Tibetan Autonomous Prefecture, Gansu Province and Diqing Tibetan Autonomous Prefecture, Yunnan Province, have created a tourism miracle and attracted numerous tourists at home and abroad because of their unique characters and strong charismata. This article discusses and makes a comparison between tourism resources Shambha-La and Shangri-La from a cultural perspective and analyzes the reasons of their success.
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