Abstract

In this paper, it is argued that symbolic interactionism and hermeneutics are possible strategies for the sociological determination of culture in the context of contemporary transformations of "cultural identities". The paper is based on the assumption that contemporary reflections on the sociological question of culture, due to the overemphasis of empirical research, have lost sight of some classic theoretical starting points that can be an important resource in determination and a better understanding of the general spiritual crisis of the modern world. With this idea in mind, the paper tries to accentuate two theoretical paradigms in the domains of their classical interpretation with the possibility of "strategic adjustment" of certain conceptual frameworks aimed at problematizing cultural reality on the "glocal" level. The paper in its various aspects is critical of the "Balkan" understanding of culture in the 21st century.

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