Abstract
Within the scope of the Curricular Unit on Rhetoric and Argumentation, of the second year of the Bachelor Degree in Business Communication, we were asked to analyze, comparatively, a Political Outdoor and a Propaganda Poster. For that, we took into account the three authors studied in the scope of this same Curricular Unit: Roland Barthes, Jacques Durand and Martine Joly. Thus, we will make a tripartite analysis in which we will address the most relevant aspects of both images, providing a theoretical framework and relating them to each other.
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