Abstract

The objective of the present study was to evaluate children's hedonic sensitivity to sugar reduction in three dairy products: vanilla milk desserts, chocolate-flavoured milk, and vanilla yoghurt. For each product, a regular sample and five samples with different reduction in added-sugar content were formulated. The regular sample contained the sugar content of commercial products available in the marketplace. The reduction in added-sugar content ranged between 10.0 and 41.0%. A total of 126 children (8–13 years old) participated in the study. An A-not A test was used to evaluate children's hedonic sensitivity to sugar reduction. Sugar reductions up to 27% in chocolate flavoured milk and vanilla yoghurt, and up to 19% in vanilla milk desserts, did not cause significant changes in children's hedonic reaction. These results confirm that sugar-reduction strategies can be easily implemented in the dairy industry without significant risk of affecting sample appreciation and market share.

Highlights

  • Sugar intake has been identified as one of the most important dietary factors for childhood overweight and obesity (Newens & Walton, 2016; WHO, 2015)

  • Considering that dairy products are recommended as part of children’s diets due to their nutritional value (Campmans-Kuijpers, Singh-Povel, Steijins, & Beulens, 2016; Dror & Allen, 2014), a reduction in added sugar seems necessary to reduce children's sugar intake

  • The present work aimed at providing insights for the design of sugar-reduction strategies of dairy products targeted at children

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Summary

Introduction

Sugar intake has been identified as one of the most important dietary factors for childhood overweight and obesity (Newens & Walton, 2016; WHO, 2015). Most of processed products targeted at children have been reported to contain excessive sugar content (Boulton et al, 2016; Elliott, 2008; Giménez, Saldamando, Curutchet, & Ares, 2017). Dairy products are an important source of added sugar in children's diet Moore, Horti, & Fielding (2018) reported that only 2% of the yogurts targeted at children in British supermarkets can be categorized as low in sugar, whereas dairy desserts aimed at children’s lunch boxes had a high content of sugar (over 16%). Considering that dairy products are recommended as part of children’s diets due to their nutritional value (Campmans-Kuijpers, Singh-Povel, Steijins, & Beulens, 2016; Dror & Allen, 2014), a reduction in added sugar seems necessary to reduce children's sugar intake

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