Abstract
Research background: Impacts of the environmental burden on our society are more and more acute. Especially in context of globalization and recent COVID-19 Pandemic, principles, instruments and forms of enviromental policies are crucial for an effective solution of the situation. It is necessary to apply these policies at local, state and global levels. Purpose of the article: Effective communication, well aimed propaganda and relevant feed back can be considered as useful tools of action. As one of the best suitable instruments for an effective influence of citizens can be seen the use of quality labels given on the consumer products in order to support local and state economy and social integration with direct influence on territorial cohesion. In the same time, environmental education of citizens can be achieved. Methods: Data used in this article has been gained through a questionnaire analysis, focusing on the attitudes of respondents towards quality labels and their knowledge and preferences during their shopping decisions. Quality logos shall therefore contribute to an easier orientation on the market. Rules for the coplementary logos granting must be incommutable while respecting the evidently positive impact on sustainable teritorial development. Findings & Value added: In context with the recent COVID-19 Pandemic, when the Czech as well as global economy will be weakend, is in the highest interest of each state to run a healthy economic strategy. And only a just support of small and middle enterprise, with a positive appeal on patriotism and sense of belonging together will play a key role. As confirmed recently, dependence on foreign imports is ineffective and undesirable, causing negative impacts on citizens lives.
Highlights
For the sustainable development of the territory in the age of globalization, it is necessary to use all areas responsibly in terms of its capacity to consume goods
Another aim of the questionnaire survey was to find out how consumers learned about quality labels, how they assess the promotion of products marked with quality labels and whether they think that quality labels are sufficiently promoted
Questions were asked to find out whether the respondents have already encountered products marked with quality labels, to what extent they are familiar with them and whether the respondents can determine in which areas these quality labels are applied
Summary
For the sustainable development of the territory in the age of globalization, it is necessary to use all areas responsibly in terms of its capacity to consume goods. This is in a way that the responsibility for the carrying capacity of the use of sub-segments will be delegated from the manufacturer to the consumer. Perceptions of product consumption must be compatible with sustainable development and the awareness of producers, transporters, traders and consumers. It must be understood as one process that must address the benefits and the risks. Logical interconnection is important so that responsibility for the sustainable development of the territory is delegated as a whole, which will be understandable to all act, R58ors
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