SIGNIFICANCE OF ORGANIZATIONAL STRUCTURE FOR THE ACHIEVEMENT OF PROGRAM OBJECTIVES BY RZESZÓW RADIO

Abstract

In order to accomplish the mission of a public radio it is necessary to manage the broadcasting time adequately, taking into account the mission-related objectives, such as production of programs focusing on matters important for local communities. Public radio should be perceived by the audience as a reliable and trustworthy source of information. At the same time it should compete for young listeners and improve attractiveness of the program without excessive commercialization. Therefore, being a public station, Radio Rzeszow SA broadcasts a wide variety of programs focusing on information, opinions, culture, entertainment, education and sport, in compliance with its mission. Moreover, the schedule of programs is designed taking into account the criteria for the preferred programs, as defined by the National Broadcasting Council. The numerous mission-related tasks of a public broadcasting entity include programs for national and ethnic minorities. Polskie Radio Rzeszow produces and broadcasts the most refined genres of radio journalism, such as reportage and radio drama. In Rzeszow Radio these are programs for Ukrainian and Łemko minorities. The related achievements are presented in the article, which also discusses the findings of Radio Rzeszow monitoring conducted by the National Broadcasting Council as well as a survey commissioned by us.