Abstract
One of the notable drivers of the fourth industrial revolution is the collection of vast amounts of data along the entire lifecycle of a product. The analysis of product lifecycle data in conjunction with product hypotheses leads to promising potentials in strategic product planning. In this thesis paper, we postulate the need for data-driven product generation and retrofit planning as an interdisciplinary field of research. We define and analyze the key concepts and derive requirements in a structured way. Based on an exhaustive research of existing approaches, we structure open research questions and propose a roadmap in order to shape future research efforts.
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