Abstract
Information, now a day, is considered equally valuable as monetary resources. Extension communication media disseminate precious information that can change the life of many rural poor farmers. This study was progressed with the purpose determining shrimp farmers usage and preference of extension communication media (ECM) in some selected villages of Bangladesh. This study was conducted in a selected union of Bagerhat Sadar Upazila in Bangladesh. Data were collected in the first quarter of June, 2015. This research was predominantly based on primary data. However, secondary sources were also consulted to reveal the present status farming, production and marketing of shrimp in Bangladesh. Data were collected using structured interview schedule from 72 purposively selected shrimp farmers. Usage of ECM was determined based on weighted mean; whereas preference of media was determined considering the frequency and percentage. The association between predictor and criterion viable was measured employing
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