Should I Stay or Should I Go? Perceived Risk Impact on PTSD and Revisit Intention During Post-pandemic Covid-19 Era

Abstract

Protection motivation theory is applied in this study to examine the perceived risk of tourists’ toward Covid-19. This study aims to investigate social media’s effect on customer engagement toward the brand and the impact on revisit intention. This study examines the perceived risk of tourists related to Covid-19, Post-Traumatic Stress Disorder (PTSD), and revisit intention tourist destination to develop a theoretical framework and define tourist behavior related to Covid-19, to contribute to related literature. The structural equation approach or PLS-SEM (partial least squares – structural equation modeling) is adopted to verify collected data from shopping destinations in Daerah Istimewa Yogyakarta. The finding shows that positive and significant social media affect customer brand engagement, affecting revisit intention in the post-pandemic era. Thereupon, the finding shows the positive effect of customer brand engagement on revisit intention. Afterward, the finding indicates the indirect effect of social media on revisit intention mediated by customer brand engagement. In consequence, the social media effect on revisit intention is more prominent with the enhancement of customer brand engagement during the post-pandemic era. Furthermore, this study discovers that perceived risk related to Covid-19 has positive effects on PTSD. Further finding shows that post-traumatic stress disorder has negative effects on the revisit intention of the tourist destination. It is caused by the destination being visited by a group of people from different nationalities, ages, and cultures, rapidly spreading viruses such as Covid-19.