Abstract

Two studies demonstrate that when priming stimuli consist of (1) trait concepts and person exemplars, (2) trait concepts and non-person exemplars, (3) only non-person exemplars, assimilation in judgments of an ambiguous person follows. However, when priming stimuli consist of (4) only person exemplars, contrast in judgments of both ambiguous and well-known persons ensues. © 1997 by John Wiley & Sons, Ltd.

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