Abstract
The use of the internet now seems to have become a primary need. The growth of e-commerce in Indonesia is driving the popularity of non-cash transactions. The purpose of this study, first to give an overview and the implications of the influence of shopping orientation and trust in online consumer purchase intentions. Second, see gender differences as moderating variables because in the virtual group by gender plays a role in communication and e-commerce transactions. Purposive random sampling and Proportional Random Sampling used in sampling techniques. Regression Modeling of Moderating Variable with a Method of Sub Group used in this study with the analysis tool is SPSS 25. Suggestions that can be recommended for online shopping providers the expected to need a strategy in increasing trends in shopping at home by providing complete information. Also, consumer confidence in the services is crucial with the suitability of goods sold with completed information.
Highlights
The use of internet technology is a popular choice today and seems to have become a primary need
SUMMARY This study found that the shopping orientation and online trust variables partially and simultaneously affected the online purchase intentions of students
The gender variable can only affect shopping orientation and online trust in male respondents because men make more sense in the logic of buying goods than women who are easy to buy things without consideration through online searches, and this is a kind of prevailed nature that women are very fond of shopping
Summary
The use of internet technology is a popular choice today and seems to have become a primary need. Based on a survey conducted by the Indonesian Internet Network Providers Association (APJII) in 2018, more than half of Indonesia's population is connected to the internet with a total of 171.17 million people or around 64.8%, while based on data in 2017, it was 54.86%. This percentage increase is considered quite large. Based on APJII data, the age range of the majority of the population accessing the internet is 15-19 years old (APJII, 2019). The remaining 35.2% of Indonesia's population are not internet users (APJII, 2019)
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