Shopping or Specialization? Venue Targeting among Nonprofits Engaged in Advocacy

Abstract

Studies of venue shopping have typically analyzed the case of an individual advocacy group or issue campaign rather than comparing venue strategies across multiple groups. Moreover, this literature focuses on interest groups and advocacy coalitions whose principal mandate is to influence public policy. Using original data, we test theories of venue selection among nonprofit organizations that report engaging in policy processes but the majority of which do not self‐identify as an advocacy group. Our analyses explore the “where” of nonprofit advocacy across three different venue types: branch (executive, legislative), domain (bureaucracy, elected officials), and level of government (local, state, federal). Like interest groups, we find that nonprofits shop among both executive and legislative branches and among elected and bureaucratic domains; however, they tend to specialize in one level of government. Geographic scope and revenue source predicted venue targeting, but most other organizational characteristics including age, capacity, and structure did not.