Abstract
The study focused on determining online shoppers' shopping experiences and buying intentions during the Covid-19 pandemic. This also determined the effects of shopping experiences during the Covid-19 pandemic on their buying intentions. It employed a descriptive-correlation research design using a survey questionnaire administered using Google Forms. For this study, the researcher used the purposive sampling technique to consider 150 online shoppers working from home in Tanza, Cavite. Data were tabulated and analyzed using SPSS. Results show that the participants have an excellent online shopping experience during the Covid-19 pandemic in terms of shopping enjoyment, convenience, security, privacy, and a very good experience in terms of personalization quality. Also, their pandemic shopping experiences highly affected their buying intentions regarding physical and emotional intentions, while their rational, product, and patronage intentions were moderately affected. Results also show no significant difference in the profiles of the participants regarding their shopping experiences and buying intentions except for their frequency of buying products online and the products bought online.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
