Abstract

ABSTRACT This thought piece focuses on the emergence of shopping as a popular cultural form in the United States in the period roughly before 1920. Drawing on both the history of these practices and the popular cultural images they generated, it argues that while economic exchanges have always had the potential for cultural conflict, resistance, or negotiation, shopping’s emergence as a popular leisure pastime and a pleasurable entertainment was closely tied to transformations in the commercial landscape in the last quarter of the nineteenth century. It contributes to debates over the degree of agency afforded those who create/consume/participate in popular culture.

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