Abstract
On Line Shop Research with variable ease of shopping, product quality shopping. This study among young people aged18-28 years, residing in Jakarta, Tangerang and Tangerang Selatan, Bogor, Bekasi, Indonesia. A multivariate questionnaire withclosed questions. Likert Scale 1 - 5. Number of questionnaires 128 respondents with 69 male respondents and 59 femalerespondents. The quantitative analysis method uses a multiple linear regression analyz of IBM SPSS version 23 for analysis ofdetermination (R Square), tested partially (t test) and simultaneous (test F) hypotheses with alpha 5 percent (0.05). Results ofdetermination analysis (R Square) 0.172 for variable ease of shopping, product quality and shopping on the store on line. Resultsof hypothesis partially test (t test) 2,915 for ease of shopping and 3,672 for product quality. Simultaneous test results (test F)obtained 0.000 results below the maximum value of alpha 5 percent (0.05).
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