Abstract
Over the last decade, pasar malam or night markets have been making their presence felt within the suburban public housing estates in Singapore. Similarly, suburban shopping centres have been sprouting up within public housing estates and situated next to mass rapid transit (MRT) and light rail transit (LRT) stations, bus stops and interchanges. Both pasar malam and suburban shopping centres belong to different components of the retail marketing system: the former belong to the bazaar sector while the latter belong to the firm-centred sector. In view of their differences, using a sequential mixed method approach involving a qualitative/quantitative sequence, this paper examines the different profiles of the shoppers and the link to their perceptions of different types of retail development. The findings suggest that property developers and retailers need to have a better understanding of their local markets in order to develop an appropriate ‘experience’/product mix to cater for the shoppers within the catchment area.
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