Shoppers Behaviour at Malls in Tamilnadu

Abstract

In changing cultural, demographic, political and economic environment, the consumers taste and preferences are changing drastically. Within the last three to four years, the department stores and traditional retailers in India have experienced great problems associated with improving their top line and bottom line, which has threatened the profile and identity of the retail market in India. The scope of this study is restricted to the consumer behaviour at malls in Tamilnadu. An effort to know the behaviour of the patrons in malls will enable the retailers to style appropriate strategies to supply quality products, valuable services, increase their profitability and staying before the competitors. Regression is that the determination of statistical relationship between two or more variables. In regression two variables are used. One variable (independent) is that the explanation for the behaviour of another one (dependent). When there are quite two independent variables the analysis concerning relationship is understood as multiple correlations and therefore the equation describing such relationship is named because the multiple correlation equation. It’s of utmost importance to mall management to know the requirements and behavior of the targeted customers and deliver their offerings accordingly, in order that they will maximise the shares of their customers. The results of the present study cover many implications to the managers and marketers for an efficient, effective and productive mall management. Shoppers with different age bracket have different likings for mall characteristics. Mall managers and marketers should develop new strategies so as to draw in more and more a crowd by employing new ideas, new technologies, by offering complete family entertainment alongside an excellent shopping experience.