Abstract
The objective of this study is to examine the impact of consumers’ traffic flow in shopping malls on unplanned buying. Typically, it is believed that “the more hours consumers walk around the store, the more they spend money.” In fact, previous studies have focused on shoppers’ in-store behavior and show that consumers with a longer in-store travel distance were more likely to indulge in unplanned spending (e.g., Bell et al. 2011). However, although this concept has been supported in certain retail formats, it is still not clear if it is supported in others. Specifically, consumers may show different shopping behaviors between shopping malls and other retail formats (Gilboa et al. 2016).
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
