Abstract
Abstract In the recent past, a change in consumer behavior has accelerated the change in inner cities: Hybrid consumption is characterized by an “as well as” behavior when shopping. This phenomenon can be researched using the example of an annual passer-by survey in the test city of Augsburg. It turns out that increasingly different motives than shopping are crucial for the inner city visit. Correspondingly, consumer spending is also declining. This is why retail sales are coming under increasing pressure despite the increasing number of visitors.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Paper version not known
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
