Abstract
Abstract: The rapid evolution of technology has transformed the landscape of commerce, ushering in an era dominated by electronic transactions and online marketplaces. This research paper aims to provide a comprehensive analysis of the emerging trends and challenges in the field of e-commerce. The study encompasses a broad spectrum of topics, including technological advancements, consumer behavior, regulatory frameworks, and the impact of global events on ecommerce ecosystems. The first section of the paper explores the latest technological trends shaping the e-commerce industry, such as artificial intelligence, blockchain, and augmented reality. Special attention is given to their influence on enhancing user experience, personalization, and security. The paper also delves into the integration of these technologies and their potential to revolutionize supply chain management and logistics in e-commerce operations.
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