Abstract
Shopping activities in the 21st century are taking a social dimension rather than mere commercial activities. This is evident in the importance of consumer attachment to shopping and choice of shopping place, which necessitated the increase in the number of megamalls in many cities globally, including Nigeria. This study examined the shopaholic phenomenon, choice of shopping place, and the development of megamalls in Ibadan, Nigeria.
Highlights
Shopping is a viable business endeavor that is limited to consumption and entails a social dimension
This shows that 85.2% of shopping mall customers are youths, which confirms that the youths are the primary megamall users because they want to enjoy the moment's glitz and glamour
The above findings were in tandem with the findings of Kuruvilla and Ranjan (2009) when they opined that men visited malls more than women and it refuted the assertions of Dholakai, Pedersen, and Hikmet (1995) as they opined that the ratio of shopping center usage between women and men is 2:1; which implies that shopping malls often appeal more to women than male
Summary
Shopping is a viable business endeavor that is limited to consumption and entails a social dimension. It is a social practice which reflects people's lifestyle. Megamalls create a serene environment similar to urban centers with social activities in a different arrangement where shopping activities occur. The essence of Megamalls can be found in a variety of choices individuals make in their daily lives. Streetlife is exciting, but people look for different things in megamalls. Megamall has become the most essential and popular interface where consumers and producers meet. It is a place that attracts vast throngs of people (Rousseau and Venter, 2014)
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