Abstract

This paper explores how the concept of cultural capital by Pierre Bourdieu can help explain the changes in meanings of the traditional art of the Ifugao people, in the context of Wow Philippines, a project by the Philippine government. By the use of primary literature on the Ifugao community, supported by an in-depth interview with a key informant plus participant observation, this study unveils the reality of the cultural process that is being constructed, posited, and esteemed by different events, encounters, needs and exchanges. In general, traditional art has its signifying meaning and specific context enhanced through the dynamic characteristics of culture.

Highlights

  • Woven bags, abaca slippers, bead necklaces, and bracelets are considered nowadays as fashionable items

  • Own some of any cultural products produced by the different cultural communities in the country

  • The project of former Tourism Secretary Richard Gordon, the WOW Philippines, gave an idea to study the meanings behind the cultural goods that the different cultural groups in the Philippines produced

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Summary

Introduction

Abaca slippers, bead necklaces, and bracelets are considered nowadays as fashionable items. The project of former Tourism Secretary Richard Gordon, the WOW Philippines, gave an idea to study the meanings behind the cultural goods that the different cultural groups in the Philippines produced. Some data on how cultural products are appropriated as the cultural capital of cultural groups in the WOW Philippines will be presented. Shifts in Meanings: an Exploration on the Traditional Art of Ifugao as Cultural Capital in the Fields practices rituals when the need arises. Her family of procreation resides in Baguio. I derived my analyses from the narratives and meanings placed by the key informant about her experiences in selling in WOW Philippines and University of the Philippines. My analyses will only be true for the data gathered

The Ifugaos
Their Traditional Art as Their Cultural Goods
The WOW Philippines Experience
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